Zepto Founders on The Nikhil Kamath Show

India’s youngest unicorn founders of popular grocery deliver app, Zepto were recently on the Nikhil Kamat show, “WTF”. If you, like me, didn't have a spare two hours to watch the entire podcast, fret not. I found a solution!

I simply copied the link of the podcast, got the transcript from downsub.com and decided to analyse the text with our friendly neighbourhood ChatGPT. As the script was too long, I additionally used ChatGPT Prompt Splitter to divide the script into 11 manageable parts(as 15000 characters is the suggested max length for any prompt).

Let’s get into the analysis now…

Prompt 1: What are the major learnings from the podcast?

1. Perception vs. Reality: This podcast delves into how people often judge others based on their public image, only to discover a different reality.

2. Personal Branding: Discussion over personal brands, with a focus on valuing actions and character over appearances.

3. Youth Perspective: Emphasis on desire for a voice in shaping the future, dispelling notions of entitlement, and stressing the importance of providing opportunities for positive contributions.

Prompt 2: Tell me more about the Zepto journey to becoming a unicorn.

Aadit, Zepto's CEO, once considered quitting during the Kirana Cart days, but they pivoted based on customer feedback, focusing on fast delivery. They started delivering groceries via WhatsApp during the pandemic, received 40 lakhs in funding, and onboarded local kirana stores as sellers. Despite initial challenges, they scaled to 300 orders a day.

They shifted to a *dark store model, optimizing revenue from sales, advertising, and delivery fees. Zepto's rapid growth was driven by their emphasis on the electronics category, aligning with changing consumer shopping patterns: a shift to online shopping, functional and experience-driven spending, and a preference for renting over owning.

Prompt 3: What are some note-worthy funny lines from the podcast?

1. “We really have absolutely no idea what we're doing."

2. "I think if I was doing anything else, I would probably loose my mind."

3. "I am a people pleaser to probably a greater extent than I should be.”

4. “Whatever your grandparents say, do the opposite.”

5. “Don’t drop out of college.”

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*dark store model: in a regular store (like a bookstore), customers come in to browse and select books from the shelves. In contrast, a dark store is like a library where customers can't enter. Instead, workers pick and pack orders from the shelves and then deliver the groceries to the customers.